Promoting your home with video is now more important than it has ever been. More prospective residents are turning to digital channels such as your website, care search sites, and social media to learn more about your home, which makes it so important to give the best impression of your home from that first look.
This is your opportunity to stand out from the crowd of potential homes that your prospective residents are viewing. A video tour is much more valuable than photo galleries or 360 photo tours, as they capture the essence of your home's personality, not just the layout of the furniture. This is an opportunity to show off how happy the residents are in your home, doing activities, enjoying meals together, and making new friends.
Give a true, first-person insight into what it's like to live in your care home. Whilst incredible shots of grounds and facilities do wonders for introducing your home to potential residents, often the most valuable care home marketing tool lies in an honest testimonial from a real resident. In addition to this, your residents have some incredible stories to share about their lives, let's give them a timeless platform to tell their story.
A showcase is sometimes viewed as a bit of a 'fancier' video tour. This could include additional footage such as introductions to carers and staff, interviews with current residents, or testimonials from family members. A showcase is a great addition to both your website and your sales process, offering a tour of the home whilst also connecting to your viewers that little bit more with the home.
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